TBWA Berlin has produced two mobile ads for Amnesty International Deutschland (Germany). The two ads will be available on the tablet-edition of "Die Welt" one of the leading German daily newspapers published by Axel Springer Verlag. This is the first work developed by TBWA Berlin following the announcement by The German division of Amnesty International appointing TBWA\Berlin as its new agency partner. iPad useres will be able to interact with Amnesty International through a full-scale scene of a human rights violation. Attempts to wipe away the image fail, only after several attempt a message appears: "Torture disappears only when one is doing something about it."
Advertising Agency: TBWA, Berlin, Germany
Executive Creative Directors: Kurt Georg Dieckert, Stefan Schmidt
Creative Direction: Dirk Henkelmann, Philip Borchardt, Frederik Frede
Account Management: Maike Schröder, Christoph Erdmann
Design: Chehad Abdallah
Programming/Prototyp: Kay Siegert
Technical Concept/Direction: Torsten Bergler